When Shyle.in walked into the Shark Tank India Season 4 stage, it wasn’t just another jewellery brand trying to pitch — it was a breath of fresh sparkle in a saturated market. But what makes Shyle.in stand out? Who are the faces behind it? And what did the Sharks think of it?
Let’s explore everything you need to know — from the Shark Tank appearance to customer experience, pricing, USP, and whether Shyle.in is worth your attention (and money!).
Table of Contents
🌟 What is Shyle.in?
Shyle.in is a premium silver jewellery brand that redefines elegance with minimalistic yet luxurious designs. Designed for the modern Indian woman, Shyle offers high-quality, statement jewellery made of 92.5 sterling silver — a metal that’s durable, timeless, and chic.
But what sets them apart? It’s not just about aesthetics — it’s about affordable luxury, purity, and transparent pricing.
👩💼 Who Are the Founders of Shyle.in?
The brand was founded by the power couple duo:
- Radhesh Sirohiya (Business Head)
- Astha Katta Sirohiya (Creative Director)
Together, they’ve blended business acumen and creative vision to build a jewellery brand that connects with modern Indian sentiments — style, sophistication, and trust.
💬 “We wanted to create jewellery that feels luxurious but doesn’t break the bank,” says Astha Katta Sirohiya.
Their approach? Design-forward, quality-anchored, and emotionally resonant.
💡 Why Shyle.in Stands Out in the Jewellery Market
Let’s break it down simply:
| Factors | Shyle.in | Other Brands |
|---|---|---|
| Material Quality | 92.5 Sterling Silver | Often mixed or imitation materials |
| Pricing Transparency | Fixed pricing, no hidden charges | Inflated or ambiguous pricing |
| Design Philosophy | Minimal, contemporary, bold | Traditional and repetitive |
| Founder Vision | Women-centric, elegant affordability | Mostly commercial-driven |
| Packaging & Gifting | Premium eco-conscious boxes | Basic or non-premium packaging |
In short: Shyle isn’t just selling jewellery — it’s selling a premium experience at an accessible price point.
📺 Shyle.in on Shark Tank India Season 4 – What Happened?
Their pitch on Shark Tank India Season 4 was elegant, well-structured, and emotionally compelling. The founders presented their journey, mission, growth, and vision in a way that immediately intrigued the sharks.
✅ Key Highlights of the Pitch:
- Clear Product USP: Purity + Style + Affordability
- Growing Revenue: Shyle.in has been witnessing consistent YOY growth
- Brand Positioning: Luxury jewellery without the luxury markup
- Customer-Centric Approach: Focused on building trust and long-term loyalty
Although the final deal was not disclosed officially at the time of writing this, the brand received immense appreciation and validation from the Sharks for its clarity of purpose and niche positioning.
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🔥 “You’ve created a beautiful blend of art and affordability,” one Shark remarked.
🧾 Product Range and Pricing – What Do You Get?
Shyle.in offers a wide array of jewellery collections, and each piece is hallmarked 925 silver, handcrafted with finesse.
| Product Category | Starting Price | Description |
|---|---|---|
| Earrings | ₹1,499 onwards | From studs to chandeliers, trendy yet timeless |
| Necklaces & Pendants | ₹2,499 onwards | Statement chains to everyday elegance |
| Bracelets & Bangles | ₹1,999 onwards | Dainty, bold, and stackable options |
| Rings | ₹1,299 onwards | Classy cocktail rings to subtle charmers |
| Gift Sets | ₹2,999 onwards | Curated combos for special occasions |
💡 Note: All prices are inclusive of taxes, and you get free shipping pan India.
💬 Customer Experience – What Are People Saying?
If you scroll through their website or social media, you’ll notice a recurring pattern in customer feedback: satisfaction, surprise, and repeat purchases.
Common Customer Highlights:
| Customer Feedback Points | What People Are Saying |
|---|---|
| Quality & Finish | “Feels like wearing fine luxury jewellery.” |
| Packaging | “The box is so beautiful, I kept it!” |
| Value for Money | “Didn’t expect this level of premium feel at this price.” |
| Gifting Option | “Perfect for anniversaries and birthdays.” |
| After-Sales Support | “Responsive and prompt service.” |
And yes — their Instagram-worthy packaging adds a sweet cherry on top!
🚚 Delivery, Return & After-Sale Policies
Shyle.in makes sure your purchase journey is smooth and reliable:
- Free Pan India Delivery
- Cash on Delivery Available
- 7-Day Return Policy (Unused Products)
- Exchange Available for Size/Design Issues
- Secure Payment Gateway (Razorpay, UPI, Cards)
So, whether it’s your first or fifth order — Shyle ensures trust stays intact.
📈 Business Model – What Makes It Scalable?
Shyle is not just a jewellery brand — it’s a D2C (Direct-to-Consumer) success story.
Their Growth-Driving Pillars:
- High-margin, low-return product category (silver jewellery)
- Premium branding with digital-first marketing
- Strong social media engagement
- Eco-friendly & premium packaging
- Consistent customer retention
📊 With growing interest in affordable luxury, Shyle is tapping into the most promising niche — stylish silver jewellery for urban Indian women.
🔍 Is Shyle.in a Good Investment – For Customers or Investors?
Absolutely. Let’s simplify this:
| Stakeholder | Why It’s a Smart Choice |
|---|---|
| Customers | Affordable, pure silver jewellery that looks elite |
| Gift Buyers | Premium packaging, perfect for gifting occasions |
| Fashion Enthusiasts | Trendy, minimal and unique collections every season |
| Investors (Sharks) | Growing niche market with high repeat purchase rates |
So whether you’re looking to gift, glam-up, or grow, Shyle makes sense.
🎯 Final Verdict – Why Shyle.in Is Not “Just Another Jewellery Brand”
There are hundreds of jewellery brands out there. But few speak the language of today’s women like Shyle.in does.
✅ It’s modern,
✅ It’s trustworthy,
✅ It’s affordable luxury,
✅ And above all — it’s deeply rooted in quality and honesty.
The Shark Tank India platform only amplified what was already growing — a loyal, happy community of jewellery lovers who believe that style and substance can co-exist.
📌 FAQs About Shyle.in & Shark Tank Review
Q1. Is Shyle.in a real silver jewellery brand?
✔ Yes, all their products are made with 92.5 sterling silver.
Q2. Who are the founders of Shyle.in?
✔ Radhesh Sirohiya and Astha Katta Sirohiya.
Q3. Was Shyle.in on Shark Tank India?
✔ Yes, they appeared in Season 4 and impressed the Sharks with their pitch.
Q4. Is Shyle.in affordable?
✔ Absolutely. Prices start as low as ₹1,299, with premium look and finish.
Q5. Is it safe to order from Shyle.in?
✔ 100%. They offer secure payment gateways and responsive support.
🌐 Official Website of Shyle.in
👉 Visit Now: https://www.shyle.in
Explore their latest collections, check new arrivals, and feel the luxe charm delivered to your doorstep.
If you found this blog helpful, feel free to share it with your friends and family. Because luxury doesn’t need to be expensive — it just needs to be Shyle. 💫
I’m Pratiksha, your guide to the digital world. I review tech and debunk internet trends.